Image: ASBO Jesus.
I was driving in south Minneapolis today and noticed a sign fixed to a bus stop. The sign was an advertisement for a local church. I couldn't help think about all the meetings and discussions I had been in on "how to get people to come to church". In many places this had been such an intense topic that all sorts of plans were developed. There was the, turn the church into a social center strategy. Then there was the, develop a program model. Who can forget the professional Christmas play, with live animals.
Jesus never endorsed such marketing methods. The early church never spent a penny on the Christmas play. They had a simple command, "go it all the world and preach the gospel". Then they could, "teach everything I have commanded you".
Maybe reaching people is just about talking to them, showing love and spending time. But wait...I don't have time for that, I have to get the animals for the Christmas play.